How to Find Your Breakthrough Idea & Build a Following Around It
Named Inc. Magazine’s #1 Leadership Book of 2015
Too many people believe that if they keep their heads down and work hard, they’ll be lauded as experts on the merits of their work. But that’s simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a recognized expert is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed?
Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, Daniel Pink, David Allen, and other thought leaders, Dorie Clark explains how to identify the ideas that set you apart, promote them successfully, and build a community of followers. It’s not about self-promotion. It’s about changing the world for the better while giving you the ultimate career insurance.
Praise for Stand Out
“It’s easy to admire a thought leader; it’s much harder to become one. Stand Out illuminates the path. With compelling advice from many of the world’s top influencers, as well as her own impressive journey, Dorie Clark has written a highly accessible book that’s both informative and motivating.” —Adam Grant, Wharton professor and author of Give and Take
“This is the book for you if you are starting any kind of personal, professional, or societal movement. Clark has penned a breakthrough process for taking your big idea from infancy to maturity. Read this book and your revolution will be officially in motion. Highly recommended.” —Michael Port, author of Book Yourself Solid
Reader Jay Austin’s Video on How He Benefited from Stand Out
“This book helped me realize that being authentic would help me find my customers…I began to get more customers I really loved to work with, I began to feel better about my personal brand and my positioning, and I felt confident that I could make any sort of adjustment that I needed to in the future.” – Jay Austin, entrepreneur
“In today’s crowded marketplace, having a great résumé or business idea is not enough to be successful. In Stand Out, Dorie Clark clearly and powerfully teaches you how to become a recognized expert in your field, leading to more opportunities, income, and impact in the world.”–Pamela Slim, author of Body of Work
“This isn’t another book about marketing. It’s a book about how to develop an idea and a voice powerful enough to deserve a powerful following and real influence. It’s about how to stand out in the ways that matter.” —Ryan Holiday, author of The Obstacle Is the Way and Growth Hacker Marketing
“Dorie Clark has developed an engaging resource to differentiate yourself in today’s marketplace. The focus is a shift away from anticipating merits for hard work toward proactively creating your own space within your company or in the community to become an acknowledged expert in your field. From finding your niche, or big idea, to building your audience, Clark effortlessly guides you through the process to inspire others.” —Keith Ferrazzi, author of Never Eat Alone and Who’s Got Your Back
“Dorie Clark is a thought leader in how to be a thought leader. She’s an expert in how to be an expert. Her book offers clear tips on how to stand out, whether you’re a blogger, a rocket designer or a laundry machine reviewer.” —AJ Jacobs, author of Drop Dead Healthy and The Year of Living Biblically
“This book is not just for marketing, creative, and strategy types. Financial types also need to read this book. When I picked up Stand Out by Dorie Clark, I expected to read a lot that was useful – only not to me as a professional investor. Instead, I was pleasantly surprised to find that the opposite was true. This book is chock-full of actionable ideas that will help any wealth or financial manager to build out their personal brand.” — Guy Spier, author of The Education of a Value Investor