When I was a teenager, my mom did a really nice thing for my birthday.
I had a favorite band, and it turns out the aunt of one of the musicians lived in my town. As a surprise, my mom arranged for this woman to join us for lunch and regale me with stories about my hero.
The one that I remember best was shocking. “None of us expected [rock star] to become a famous musician,” the aunt told me. “We all thought it would be her sister.”
It turns out… [Read more at Owner Magazine]
Dorie Clark is a marketing strategist who teaches at Duke University’s Fuqua School of Business. Learn more about her book Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press) and follow her on Twitter.