In 2010, I started blogging for the Huffington Post and the Harvard Business Review – not necessarily because I wanted to become a blogger so badly, but because I realized that the modern imperative to “build a platform” (and blogging is a key component of this) was a necessary precursor to everything else I wanted to do, including enhancing my consulting practice, building a speaking business, and landing a book deal. Fortunately, it really does work, and in 2011, I was able to secure a deal with Harvard Business Review Press for my first book, Reinventing You (a process I describe in this post).
I’m frequently asked how I was able to break into these venues… [Read more at LinkedIn]
Dorie Clark is a marketing strategist and professional speaker who teaches at Duke University’s Fuqua School of Business. Learn more about her book Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press) and follow her on Twitter.