How would you like to build your network so dramatically over the course of the next year that you become friends with some of the world’s most successful authors and entrepreneurs? That’s what Charlie Hoehn, who started out as an unemployed 20-something, figured out how to do when he graduated into the recession of 2008. His counterintuitive secret? Working for free – which led him to countless job offers, freelance work, new friendships, and writing his own books, including Play It Away: A Workaholic’s Cure for Anxiety.
As the economy improves, employees — who may have felt lucky in the past just to have a job — might start looking around to see if better opportunities present themselves. Losing a key staffer can be expensive for a middle market company; studies show it can cost anywhere from tens of thousands of dollars (at the low end) to 1.5–2 times the employee’s annual salary.
If you’re planning to hire someone, or go on a date with them, or even just want to find out more about who they are, it’s likely that your first move is to Google them. That’s why it’s so critical to take control of our online reputations: “It affects everyone, from you getting employment at a corporation to getting a potential contract…to your personal life,” says Neil Patel, the co-founder of KISSmetrics and Crazy Egg. Here are the tips he shared about how to create a positive online reputation – and deal with problematic Google results – when I interviewed him for a new Smith College Executive Education online course, “Take Control of Your Online Reputation.”
[Read more at Forbes]
What if you could get an honest view of how others really see you? In my book Reinventing You, I lay out a three-step process to reinventing yourself professionally.
It’s important to create a proactive vision for the future and determine what you want to be known for. And it’s essential to “live out your brand” by aligning your words with your actions, and making sure that every aspect of your life – from who you associate with to how you dress – is in sync. But before any of that, you first have to understand how you’re currently perceived by others. We all have a personal brand; it’s what other people say about you when you leave the room. If you don’t know what yours is, it’s impossible to know what path to take or how best to get started on your reinvention.
[Read more at Forbes]
We all know personal branding is critical for entrepreneurs. If someone is going to buy from you, they need to understand who you are, what you stand for and the value you bring. But too many entrepreneurs fall short, either ignoring their personal brand (“my work speaks for itself”) or muffing the execution.
I’ve spent several years studying best practices in personal branding, interviewing dozens of professionals for my book Reinventing You. Here are the top three ways I’ve seen entrepreneurs fail at personal branding — and how you can avoid those mistakes.
[Read more at Entrepreneur]