It’s the moment every entrepreneur dreads. Maybe your client hasn’t returned your calls in a while. Or they’ve been harder to reach, acting distant or evasive when you try to pin them down about the next phase of the project. When they finally get in touch, you can tell the news isn’t good. They hem and haw; they monologue about “changing priorities” or “new business realities” or “taking things in a new direction.” You’ve just lost a client. What do you do?
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