Tips for Content Creation

For many businesses, there’s a constant pressure to create: blog posts, podcasts, tweets, and more. How do you maximize efficiency while regularly pumping out content that’s valuable to your readers? Here are a few of my favorite tips:

  • Twitter: Schedule at least some of your posts in advance using a service like HootSuite (my choice) or TweetDeck.
  • Podcasts: If you’re giving a talk, record it and use free software like Garage Band or Audacity to turn it into podcasts. I’ve now got over 60 podcasts online, covering subjects from personal branding to media relations to social media.
  • Video: Batch ’em. If you want to go (semi) fancy, you can hire a videographer (I tapped a local film grad student) to come film you for a half-day. It took preparation–creating talking points and coming up with topics in advance–but we banged out a dozen videocast episodes in one day, which I’ve been steadily uploading at the rate of about one a month.

What are your best time-saving tips for creating great content?

Dorie Clark is a marketing strategy consultant who has worked with clients including Google, Yale University, and the National Park Service. Listen to her podcasts or follow her on Twitter.