The following post is co-authored by Debbie Horovitch and Dorie Clark.
Should you make an effort to get involved on Google+? Some question whether it’s worth the effort, since it still hasn’t gained as much public traction as Facebook or even Twitter. But we believe Google+ (sometimes written as Google Plus) has one killer feature that’s a game-changer for business professionals: Hangouts on Air, the video-recording tool available free to everyone with a Gmail account. The feature allows you to easily turn your YouTube channel into a live streaming talk show channel, or a business webinar platform. This enables you to easily create valuable content that showcases your expertise, drives search engine results, and attracts new clients.
[Read more at Forbes]