We all know marketing has changed dramatically in the past decade, thanks to the rise of social media. But what’s less understood is how that shift impacts the way we sell. “What’s happened is the sales team is getting left behind,” says John Jantsch, author of the new Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar. The marketing department is blogging, tweeting, and podcasting its head off, and as a result, “there’s so much content and near-perfect information [for customers]. We can research and find out all about a product before we dream of picking up the phone” and talking to an actual person. So if sales representatives want to stay relevant, it’s time to change how they do business.