The 3 Ways Entrepreneurs Fail at Personal Branding

Photo credit: Wrote via Creative Commons

Photo credit: Wrote via Creative Commons

We all know personal branding is critical for entrepreneurs. If someone is going to buy from you, they need to understand who you are, what you stand for and the value you bring. But too many entrepreneurs fall short, either ignoring their personal brand (“my work speaks for itself”) or muffing the execution.

I’ve spent several years studying best practices in personal branding, interviewing dozens of professionals for my book Reinventing You. Here are the top three ways I’ve seen entrepreneurs fail at personal branding — and how you can avoid those mistakes.

[Read more at Entrepreneur]