Self brand positioning

Despite the common misperception that all introverts are shy, and vice versa, they’re two very different phenomena. (One expert defines shyness as “the fear of negative judgement”, while introversion is “a preference for quiet, minimally stimulating environments”.)

It’s true that many of the best ways to establish your brand in the professional world are still weighted toward extroverts: taking leadership positions in professional associations, starting your own conference or networking group, or — indeed — embracing public speaking… First, social media may actually be an area where introverts, who thrive on quiet contemplation, have an advantage.

With a blog — one of the best techniques for demonstrating thought leadership — you can take your time, formulate your thoughts and engage in dialogue with others. Next, with a little strategy and effort, you can become a connector one person at a time… Simply placing diplomas or awards on your office walls can help reinforce your expertise.

In popular imagination, personal branding is often equated with high-octane, flesh-pressing showmanship. But there are other, sometimes better, ways to define yourself and your reputation. Taking the time to reflect and be thoughtful about how you’d like to be seen and living that out through your writing, interpersonal relationships and decor is a powerful way to ensure you are seen as the leader you are.

From “Personal Branding for Introverts”.

This post first appeared at The Economic Times, India.

Dorie Clark is a marketing strategist who teaches at Duke University’s Fuqua School of Business. Learn more about her book Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press) and follow her on Twitter.