Rebranding Your Company: Is It Time?

We all know how powerful brands can be. When we choose a product or service, we’re not just looking at price. Instead, it’s about the overall brand promise. It’s the same with your middle market company. You’ve built a relationship with your customers, and your brand means something to them. That can be a valuable competitive advantage, but in certain circumstances, your brand may be holding you back. If that’s the case, it’s time to look at strategic rebranding. Here are the questions to ask yourself to help determine if your midmarket firm needs to consider rebranding: [Read more at the National Center for the Middle Market.]