You want to establish yourself as an expert? In a previous post, I discussed how to develop a relationship with reporters. But, with all the new tools available, you don’t have to–and shouldn’t–wait for someone else to create your content for you.
Creating content – whether it’s blog posts, articles, podcasts, or lectures – is essential to developing your personal brand. It showcases your expertise and lets the world know what you have to offer.
But what, exactly, should you write or speak about? The thought of developing content on a regular basis can be overwhelming to many people.
Here are five tricks you can use to develop and pump out engaging content.
1. News events. Pick one of the leading stories of the day and play a game: what does this have to do with your profession? This can actually spark some unexpected creativity, as you ponder the insurance implications of natural disasters, the branding challenges when celebrities go awry (will the companies they endorse also take a hit?), or how enhanced consumer confidence will impact travel and tourism.
2. Interviews. Not sure what to say? Make someone else do the work for you! Identify a leader in your field or someone who’s doing something interesting, and reach out. Asking someone for an interview is a great way to make connections, because people are usually flattered and you’re positioned as an expert/peer from the start.
3. FAQs. If you’re been in your field long enough, you’ll hear the same questions time and again. (How do I find clients? What should I charge?) Think back to a speech you gave. What questions did people ask from the audience? What do people always want to know when you meet them at parties? What comments pop up when you blog? Find the patterns (”Everything You Always Wanted to Know About Tax Law” or “10 Misconceptions about Buying Life Insurance”) and dive in.
For the complete article, visit BNET
Dorie Clark is CEO of Clark Strategic Communications and the author of Reinventing You. She is a strategy consultant who has worked with clients including Google, the National Park Service, and Yale University. Listen to her podcasts or follow her on Twitter.