How to Strike Up a Sales Conversation With Someone You Know

Photo credit: pixishared via Creative Commons

Photo credit: pixishared via Creative Commons

As entrepreneurs, we all know people friends or acquaintances who could benefit from our professional assistance. But unless they specifically ask for help, beginning the conversation can be awkward. You don’t want to jeopardize the relationship by sounding overly aggressive or “salesy.” You also have to be careful not to insult their past choices. (One graphic designer asked me recently, “Is there a nice way to tell someone their logo sucks and that I could do a much better job?”) Here are three ways you can steer the conversation to make it more likely they’ll clue in to the skills you have to offer.

[Read more at Entrepreneur]