How to Protect Your Online Reputation

If you’re planning to hire someone, or go on a date with them, or even just want to find out more about who they are, it’s likely that your first move is to Google them. That’s why it’s so critical to take control of our online reputations: “It affects everyone, from you getting employment at a corporation to getting a potential contract…to your personal life,” says Neil Patel, the co-founder of KISSmetrics and Crazy Egg. Here are the tips he shared about how to create a positive online reputation – and deal with problematic Google results – when I interviewed him for a new Smith College Executive Education online course, “Take Control of Your Online Reputation.”

[Read more at Forbes]