Four Simple Steps You Can Take Today To Enhance Your Personal Brand

Developing a strong personal brand can seem overwhelming. As a busy professional, how are you supposed to find the time to blog every day, acquire a horde of Twitter followers, develop a podcast series – and do your job?

The good news is, you don’t have to do everything – at least not at once. (And when you become famous enough, you can pick and choose your areas of focus. Marketing expert Seth Godin blogs every day, but doesn’t use Twitter except to link to his posts; business pundit Guy Kawasaki has staff to help him keep up his feverish Twitter pace.) But where do you start? As I discuss in my book Reinventing You: Define Your Brand, Imagine Your Future, here are four steps you can take today to enhance your personal brand.

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