Don’t Want to Be Pigeonholed? Answer These 3 Questions.


I recently quoted an entrepreneur in an article I was writing, and linked to one of her many books. Moments after the post went live, I got a panicky email, followed by a phone message. Could I change the link? There wasn’t an error; the book was just off-message from the brand she now hoped to cultivate. Her reaction was perhaps extreme, but many of us have felt the same frustration: How can we overcome being pigeonholed when we want to reinvent our brands? [Read more at Entrepreneur]