The 3 Ways Entrepreneurs Fail at Personal Branding

We all know personal branding is critical for entrepreneurs. If someone is going to buy from you, they need to understand who you are, what you stand for and the value you bring. But too many entrepreneurs fall short, either ignoring their personal brand (“my work speaks for itself”) or muffing the execution. I’ve spent… [Read More]

3 Ways to Create Your Own Job Security

What does success look like? At the high end, it might be vacation homes and luxury cars. But when it comes to a comfortable, middle-class life, 86% of Americans say it’s about having a secure job. Unfortunately, since nearly 40% of Americans will be freelancers by the end of this decade, according to an Intuit study, “job security” is… [Read More]

How To Think Differently About Success – And Failure

“Most people don’t wake up every day and say, ‘I need philosophy,’” Ryan Holiday told me in a recent interview. “They say, ‘I have a problem I need to solve.’” But he came to believe philosophy was exactly what they needed. Long a fan of Stoicism, Holiday – best known for his successful books on marketing and… [Read More]

Didn’t Think Professional Reinvention Was Possible?

This interview originally appeared at Talentedly. Dorie Clark is a testament to reinvention, and that we can be anyone we want to be if we are willing to put in the work. She has been a political reporter, a presidential campaign spokesperson, a non-profit director, and filmmaker. She now has her own thriving marketing strategy consulting… [Read More]

How to Strike Up a Sales Conversation With Someone You Know

As entrepreneurs, we all know people friends or acquaintances who could benefit from our professional assistance. But unless they specifically ask for help, beginning the conversation can be awkward. You don’t want to jeopardize the relationship by sounding overly aggressive or “salesy.” You also have to be careful not to insult their past choices. (One… [Read More]

How To Create An Addictive Product

How do you create a habit-forming product? That question is more important than ever, says Nir Eyal, author of Hooked: How to Create Habit-Forming Products. As we’re bombarded with information and new products and apps, it’s increasingly hard to capture consumers’ attention. But if you can make your product habitual, they’ll continue to use your product,… [Read More]

How to Make Someone Want to Do Business With You

How can you build your book of business? You may get short-term results from invasive, hard-sell tactics. But they won’t last for long, as clients retreat whenever they feel pressure or desperation. So, to create a sustainable business that succeeds over the long term, you need to ensure clients want to work with you and proactively seek… [Read More]

How to Be Productive and Still Have a Fun Weekend

We’d all like to have relaxing weekends, full of leisurely meals and visits with friends. And of course, taking time to recharge is good for us. But most entrepreneurs — who have busy lives, pressing obligations and a desire to grow their businesses — simply don’t have time to check out for 48 straight hours each… [Read More]