5 Steps to Getting Quoted in the Media

Why do the same people get quoted by reporters all the time? Laziness, for starters — it’s hard to cultivate new sources, so when a journo is on deadline, it’s a safe bet to fall back on pundits you know can deliver a pithy soundbite. The good news? Once you break into their speed-dial, the “herd mentality” will take over and you can be sure their peers will be ringing you soon enough, magnifying your media profile. And the even better news? You don’t have to be a “celebrity” to become a desirable pundit. Very few people take the time to strategically cultivate relationships with reporters, so if you follow these five steps, you’re well on your way to becoming the next James Carville, Mark Zandi, or [insert your favorite ubiquitous sage].

Find out the five steps and read the full article on the Huffington Post.

Dorie Clark is a marketing strategy consultant who has worked with clients including Google, Yale University, and the National Park Service. Listen to her podcasts or follow her on Twitter.